WordPress translation just found its biggest challenger, and he comes from Lyon. For years, European website owners paid steep monthly fees for clunky multilingual tools. Theo Dumont, a French developer and founder of TrueLang, decided to fix this problem from scratch. His AI-powered WordPress translation plugin offers one-time pricing, real AI quality, and full SEO control. This changes everything.
WordPress Translation Was Broken From the Start
The frustration was real. Website owners across Europe were trapped.
Weglot charged up to €95 per month for just three languages. Moreover, prices climbed as traffic grew. Stop paying, and your multilingual site collapsed instantly.
Additionally, most plugins stored your translations on their own servers. That is not a service. That is leverage. Users had no ownership, only dependency.
Traditional tools each came with serious drawbacks:
- Weglot: monthly fees up to €699 at higher traffic tiers, no AI model choice
- GTranslate: uses Google Translate, word-by-word, with no understanding of context
- WPML: duplicates every page per language, causing severe database bloat
- TranslatePress: locks multilingual SEO features behind costly add-ons
- Polylang: requires manual translation of every page, every post, every update
Clearly, for agencies managing multiple client sites across Europe, this model was unsustainable.
Meet Theo Dumont: Founder of Truelang, WordPress Translation Plugin
Theo Dumont is not a venture-backed executive. He is a developer from Lyon, France, who saw a broken market and built the fix himself.
He created TrueLang as a direct response to the failings of every existing tool. Furthermore, he does something rare among software founders: he actually listens. He responds to users. He ships updates fast.
During an intensive week of real-world testing with Bahija, the founder of NOOR & NOOR, the company behind EUwebzine, Theo Dumont personally implemented several custom features designed to meet the specific needs of the platform. Working closely with Bahija, he focused on ensuring that the system could effectively support the various multilingual webzines as well as the different local guide directories connected to them.
Throughout the testing process, Theo maintained a highly hands-on and responsive approach. As new requirements and technical challenges emerged, he iterated rapidly, refining existing features and introducing improvements where necessary. Particular attention was given to edge cases that often only appear during practical, real-world use, and these were addressed immediately to ensure smooth functionality.
By developing and integrating these tailored solutions during the testing phase itself, Theo helped optimize the platform’s structure, improve multilingual compatibility, and strengthen the overall user experience. His ability to translate real-time feedback into functional updates played an important role in preparing the system for a complex ecosystem of webzines and local directories.
Consequently, TrueLang is not just a plugin; it reflects the work and dedication of a Lyon-based founder committed to solving real, practical challenges faced by European website builders. Developed and refined through intensive real-world collaboration—such as the hands-on testing with Bahija—it evolved by addressing multilingual publishing needs, complex directory structures, and edge cases that only appear in live environments.
How TrueLang Solves WordPress Translation Differently
TrueLang is an AI-powered WordPress translation plugin built on one core idea: you control the cost. You bring your own API key. Therefore, you choose the AI model that fits your budget.
Claude, GPT-4, Gemini, DeepSeek, or Mistral; the choice is yours. Additionally, setup takes five minutes and works natively with Elementor, Divi, Gutenberg, and WooCommerce.
Here is what makes this plugin genuinely different:
- Zero page duplication. TrueLang pre-translates your entire site upfront and stores translations locally in your WordPress database. Zero page duplication, zero database inflation. When a visitor loads a translated page, it is instant, no API call, no delay.
- Instantly translated. One original page, pre-translated and served instantly in any language.
- Full AI model choice. Unlike Weglot, which locks you into its own engine, TrueLang lets you choose between GPT-4, Claude, Gemini, Mistral, and DeepSeek based on your needs and budget.
- Translations stored locally. Unlike GTranslate’s proxy model, TrueLang stores all translations directly in your WordPress installation. Your data stays yours. Your site stays fast.
- Unlimited words, no quotas. TranslatePress caps you at 50K–500K words depending on your plan. TrueLang puts no limit on words, ever.
- Built-in migration tool. Switching from WPML? TrueLang scans your database, removes duplicate content, and sets up automatic 301 redirects to protect every SEO ranking you have earned.
For European agencies, this changes the game entirely.
What Bahija Says
“We’ve tested many translation solutions over the years. Most promise a lot. Very few actually deliver both performance and simplicity. TrueLang does both, and then some.”
“What surprised me most was not just the quality of translations. It was the complete package: the technology, the cost structure, and above all the energy and dedication of Theo Dumont himself. He is the kind of founder who genuinely cares.”
“But let us talk about costs, because this is where it gets truly exciting. We are not talking about another monthly subscription draining your budget. In practice, TrueLang costs little more than a handful of euros. Not per month, not per year, but effectively for a lifetime.”
“Powerful technology. A founder who delivers. A price that makes sense forever. That combination is not just rare: it is extraordinary.”
TrueLang Pricing: One Payment, Yours Forever
No annual renewal. No monthly invoice. No surprises. European users love this part most.
- Free — 10 pages, 1 language. Test on a live site at zero cost.
- Solo — €99 one-time. 1 site, unlimited languages, full SEO.
- Pro — €149 one-time. 3 sites. Built for freelancers and small agencies.
- Agency — €249 one-time. 10 sites. Perfect for multi-site European networks.
Furthermore, every paid plan includes €5 in free translation credit. That covers a full 50,000-word site translated into two or three languages immediately.
The actual AI cost per translation run? Roughly €0.03–€0.05 for 50,000 words. Pay once. Done.
Conclusion
WordPress translation no longer has to mean renting software you never truly own. Theo Dumont built TrueLang in Lyon with a clear mission: give website owners real AI quality, full multilingual SEO, and permanent ownership for a single payment.
Moreover, the migration from any existing plugin is handled automatically. WordPress translation has genuinely changed. If you run European websites or manage client projects across languages, stop renting. Start owning your WordPress Translation Plugin today. Click here.
More about Truelang and Theo Dumont
- TrueLang Official Website — AI-powered WordPress translation plugin by Theo Dumont
- Theo Dumont on LinkedIn — Founder & developer, Lyon, France
- Our WordPress Translation Era Has Truly Changed With Truelang — Testimonial
